the catalogs accumulate in the rack in the bathroom. every so often i go through them and ferret out the ones i want to keep, the ones to hold onto for just a bit longer. it isn’t likely that i will purchase anything from them right now, but perusing them is like shopping, even a bit like buying in an odd way. i have found that if i look at something in a catalog often enough, long enough, the desire to have that item is somehow satisfied and will eventually go away. of course, this isn’t always true and some things have cut through the noise of all-those-pages, risen to the top and, after much internal debate, have been ordered. just not so much in recent days.
some catalogs pay close attention to the beauty of the whole. catalogs like patagonia, stio, sundance. pieces written by brand ambassadors, stunning photography, they are like picture-books and beg your attention. some catalogs stress a narrative, the story that makes you want an item; j.peterman rules at this, but soft surroundings creates story as well. some catalogs tell the back-story, personalizing the company, like karen kane. many are aware of their social impact, like LL bean. some catalogs just stuff asmuchinformationastheycan into their pages. those don’t make the magazine-rack-cut and are promptly recycled when they arrive.
i took photographs of many stormy skies, wet grasses, and drips dripping this past week, grumbling a bit about the weather. i would have rathered that the sun of the earlier part of that week had stuck around, the 70 degrees had lingered, the i-am-about-to-put-on-flip-flops temptation. instead, it rained and stormed and drizzled and fogged and rained again.
then i flipped open the january stio catalog on the rack, on the cover a long line down a powder slope created by a skier, always making me think of my daughter. every other page had a gorgeous photo; this company, birthed in 2012 and stewarding responsible outdoor lifestyle, is based in jackson hole, wyoming, so there is much appreciation for high mountain vistas. i perused the photos and the text, glancing at the gear. and i stumbled across the words, “the long view…think for the future.” it was an ad for recycled fleece clothing and their ethical stance, much like the powerhouse patagonia, to “reduce impact and waste and consume less energy – which is all better for this closed loop system we call earth.”
the long view. think for the future.
like the slow and steady turtle. like the fallow of the winter. like the tiny five degrees a month i hope to regain in my wrist. like the first words on a page, the first strokes on a canvas, the first notes in the air. like the extended-term wearing of masks to mitigate a mutating pandemic. like the temporary suspension of dinners in restaurants, live concerts, large gatherings in respect for each other. like the absence of normal, of security in a time of rebuilding. like time-without to remind you to appreciate time-with. like the incessant rain on an april day.