after my album as sure as the sun was released, the song slow dance was promoted to adult contemporary radio. listeners seemed to really like the song and it did fairly well on radio – eventually charting at #13 on the secondary market. i traveled to a lot of cities to be featured on radio shows – it was the early 2000s – and radio was still where it was at.
a very big radio personality in new york city – the program director of a big fm station there – invited me to dinner after our meeting. i met him – carrying the backpack full of music and clothes i needed for those recording/radio days in the city.
the bistro was veritas and it was way above my pay scale. the wine list was 3000 selections long – a full binder of choices with a wine cellar that had about 75,000 bottles of wine. it had earned a michelin star and three stars from the ny times. it was late 2002 and i sat down at what-i-remember-as a stainless steel bar, out of my league.
that evening the chef had a special offering – french truffles, just flown in – and my host – who was apparently a regular – ordered for both of us. i had never had a meal with courses that had their own wine offering before; it is not likely i will have such a lavish meal again. when the bill came – and its total announced itself off the check – i couldn’t help but think how many hungry people that amount of money might have fed right in that very city.
but the truth of it was that this was the core of things, how things worked, how things work.
and though i believe that people nationwide did indeed like my song, the inordinately steep price tag of radio promotion – for which i – as the owner of my recording label – was paying – was merely machination for the game. and my charting song was choreographed by a group of men who enjoyed eating at michelin star restaurants – on their radio tabs – around the country.
now, this enlightenment didn’t come to me sitting on that barstool that evening, having careful conversation and eating divine foods, sipping wine. that was all part of the design – to create a tapestry of reality around me – and every independent artist – so that we might continue to over-invest further and further into a system that was, at best, rigged and not real.
it seems more than ironic to me that the place of this learning – in retrospect – was at an establishment called veritas. veritas – the latin word for truth or reality, representing honesty, moral integrity and the alignment of one’s actions and words with facts or core values.
the restaurant was – in and of itself – lovely, though i stand firm on my thoughts about how better to use that kind of money.
but that word – veritas – has been coming up for me a lot lately, sort of stuck in my head, like gestures of songs get stuck on repeat, time and again.
as i look around – in the challenges we have faced and face – it would seem imperative that truth should be the basis upon which decisions are made, that truth and integrity should actually dictate actions and words, that facts should matter, should set the stage for accountability.
it would seem that all manipulation of the facts, warping of narrative, revising of the truth – to escape culpability – should fail in the end. ahh…perhaps we must be patient.
i sat on the barstool at that high-brow bistro – trusting a process that was not to be trusted, wined and dined, my very cautiously spent independently-owned-label’s marketing and promoting budget exploited by a system. i was one of the little people, taken advantage of.
and just as we look around in our current country and its circumstances, just as i – or you – deal with other personal matters of trauma – we can see the grooming systems – the skewed-to-one-side systems – out there – not to be trusted.
all too often, these words speak the truth: it happened. it was wrong. it matters.
and then what?
from my place off the barstool i’d add this: vincit omnia veritas – truth conquers all things.
*****
read DAVID’s thoughts this MERELY-A-THOUGHT MONDAY

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