patagonia | reverse threading

the catalogs accumulate in the rack in the bathroom. every so often i go through them and ferret out the ones i want to keep, the ones to hold onto for just a bit longer. it isn’t likely that i will purchase anything from them right now, but perusing them is like shopping, even a bit like buying in an odd way. i have found that if i look at something in a catalog often enough, long enough, the desire to have that item is somehow satisfied and will eventually go away. of course, this isn’t always true and some things have cut through the noise of all-those-pages, risen to the top and, after much internal debate, have been ordered. just not so much in recent days.

some catalogs pay close attention to the beauty of the whole. catalogs like patagonia, stio, sundance. pieces written by brand ambassadors, stunning photography, they are like picture-books and beg your attention. some catalogs stress a narrative, the story that makes you want an item; j.peterman rules at this, but soft surroundings creates story as well. some catalogs tell the back-story, personalizing the company, like karen kane. many are aware of their social impact, like LL bean. some catalogs just stuff asmuchinformationastheycan into their pages. those don’t make the magazine-rack-cut and are promptly recycled when they arrive.

i took photographs of many stormy skies, wet grasses, and drips dripping this past week, grumbling a bit about the weather. i would have rathered that the sun of the earlier part of that week had stuck around, the 70 degrees had lingered, the i-am-about-to-put-on-flip-flops temptation. instead, it rained and stormed and drizzled and fogged and rained again.

then i flipped open the january stio catalog on the rack, on the cover a long line down a powder slope created by a skier, always making me think of my daughter. every other page had a gorgeous photo; this company, birthed in 2012 and stewarding responsible outdoor lifestyle, is based in jackson hole, wyoming, so there is much appreciation for high mountain vistas. i perused the photos and the text, glancing at the gear. and i stumbled across the words, “the long view…think for the future.” it was an ad for recycled fleece clothing and their ethical stance, much like the powerhouse patagonia, to “reduce impact and waste and consume less energy – which is all better for this closed loop system we call earth.”

the long view. think for the future.

like the slow and steady turtle. like the fallow of the winter. like the tiny five degrees a month i hope to regain in my wrist. like the first words on a page, the first strokes on a canvas, the first notes in the air. like the extended-term wearing of masks to mitigate a mutating pandemic. like the temporary suspension of dinners in restaurants, live concerts, large gatherings in respect for each other. like the absence of normal, of security in a time of rebuilding. like time-without to remind you to appreciate time-with. like the incessant rain on an april day.

*****

read DAVID’S thoughts this MERELY-A-THOUGHT MONDAY

i don’t have to look further than my two children for examples of being relentless.

The Boy decided, early in high school, that he wanted to change his attention from baseball to tennis. now, most of his classmates who were tennis players on the varsity team had played since earlier childhood. The Boy had only hit the ball around on the court a few times with his very-best-growing-up-friend-miles or pierre-who-hung-out-here-all-the-time-in-high-school but his decision was made and he pursued it with zeal. a part of the jv team, he practiced and took individual lessons, group lessons, worked with his coaches. i, on the sidelines, sweated and watched, trying hard to be quiet as he pushed himself. he, a natural athlete, was moved up to the varsity team and doubled-down on the hard work of tennis – a “game” possibly more psychological than physical….ridiculously tough on a mom. he went to a university that welcomed him on their tennis team and, for years, i spent the better part of tennis season (and tournament season) driving all over the state and beyond, proud to see his skill on the court, proud to see his drive and, mostly, that it paid off for him. now he applies the same strategic tennis-approach to his life, his career. he was – and is – relentless.

The Girl decided, upon moving to the high mountains of colorado, that she, having never been on skis or other propelling-downhill-snow-gear (other than a sled), wanted to snowboard. she was working in a professional (indoor office) position out there, but she spent every spare moment on the slopes, striving to learn. every now and then she’d report in about her experience on copper mountain or keystone or breck or vail or …. she broke her arm, she twisted limbs, she broke her helmet. she persisted. time passed and she traded up for better snowboards, more equipment; she asked more people for advice or pointers; she was a learner beyond compare. she boarded in aspen, in snowmass, in patagonia. she dropped off ledges and split-boarded up vast mountains. fast forward just a few short years and she, no longer in an inside office doing the piece-of-paper-from-the-university-of-minnesota-work-she-was-trained-for, has taken the learn how to learn, learn how to persevere, learn how to dream – from life, from college, from her own purposeful heart – and is a snowboard instructor and a snowboard coach for a team in aspen. she offers more than snowboarding to those around her; she is the picture of excited zealousness. she was – and is – relentless.

so i………who read to them as little ones and tucked them in and drove them to music lessons and sporting events and played with matchbox cars and dressed barbies and ran alongside two-wheelers and crossed my fingers as they sat behind the wheel of the car and tried to instill a little appreciation of beauty and respect, and helped with homework and stayed up all night while they worked on last-minute-projects and rocked them to sleep at night with a well-loved-tattered ‘goodnight moon’ falling off my lap……..now learn from them. to be relentless.

there is this adorable couple from mississippi on hgtv these days. erin and ben star in a show called Home Town and they are working to restore their tiny town of laurel one beautiful home at a time. my favorite moment, as they run commercials for this very popular show, is erin passionately looking into the camera saying, with the most charming southern drawl, “get up and DO it.” you can tell she means this about every single thing. and to her call to action, i just might add – and be relentless.

BE RELENTLESS MERCHANDISE