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Tag Archives: brochures


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lusting over glossy card stock. [saturday morning smack-dab.]

lusting over brochures is kind of my thing. there is nothing quite like the dreamy four-color-magazine-quality-glossy-coated-silk-card-stock intrigue that beckons me, inviting imaginative adventure and exploring. a good brochure will take you there, place you there, let you sink in and never want to leave. i am clearly the targeted recipient of their magic. and i am – ahem – a collector.

like my relationship with catalogs, i can immerse in the story of the place, the action…it’s deeply satisfying.

sometimes we stop at the welcome center and i load up with all the possibilities of our destination, never to crack them open. it’s like having a treasure chest, knowing you have the treasure chest, not-knowing what’s in the treasure chest but knowing it’s enough you have it. a back pocket full of shiny coins, should you need them.

and sometimes we stop at the welcome center and i find something in a brochure that will not let go. i wonder and ponder and strategize and scheme how to get there, how to experience it, how to afford it. i’m a little overwhelmed by the draw of whatever the thing/place/action is, but i know the likelihood of it is relatively dim.

we clicked on an article on the-island-phone the other day. like shiny card stock, it beautifully featured a resort in utah: amangiri. there was nothing about this resort that wasn’t stunning.

i’ve never stayed in a resort, nonetheless one where your pillow-piled-down-comfortered-bed was out under the stars in the desert, your space open to remote canyonlands of red rock. my breathing got more rapid as i showed david. i clicked on “make a reservation”.

$12,000 a night.

deeper reservation diving revealed a range of pricing, verbose reviews, glamorous indeed, this place.

$12,000/night.

a little fancy.

clearly we won’t be staying there.

but, in the way that catalogs and brochures also function for me, i saved it and looked at it a few more times. i’ll probably glance a time or two more at this wildly expensive place to stay. and then i’ll delete it. because, by then, i’ll be satisfied.

and besides, the tiny blue airbnb house on one of the side streets in the mountain town in north carolina is also magical. it will afford us a chance to unplug, to hike unfamiliar trails, to cook and eat out on the front porch watching traffic go by, to immerse in a new place, a getaway.

and it is also dreamy.

*****

read DAVID’s thoughts this SATURDAY MORNING

SMACK-DAB. ©️ 2022 kerrianddavid.com


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there. [two artists tuesday]

maybe one of the reasons i love brochures so much is the chance they give you of picturing yourself there. a good glossy pages-long-fold-out brochure can transport you, make you dream, put you there.

this morning we were talking about bus tours. not a fan of buses, i am not likely to participate in many long bus tours in upcoming days and years. i know that a bus tour will take a group of people to the highlights, the places-you-don’t-wanna-miss, the photo-ops. but i rail against experiencing those things at the same time as everyone else, in the same way, taking photo turns in front of the cliff edge, the monument, the cathedral. i realized that i would rather miss a few things along the way just so that we could do it ourselves, take our sweet time, breathe it in, immerse in our surroundings, really feel a place before moving on to the next. there may be times that a bus – for a jaunt here or there – might be necessary, but i don’t really want to see everything-on-a-big-trip out the window of a coach line.

my sweet momma and poppo, thinking ahead – and also not bus people (so now you know where i get this) – ordered a vw bug to pick up in germany back in 1971 when they went on an extended roadtrip (clearly genetic) in europe. they tooled around small towns and backroads all over, my mom in her glory with maps, my dad relying on her sense of direction. they sometimes slept at relatives’ homes, sometimes at inns, sometimes at small hostels, and even sometimes in their little bug in a field, once waking up next to a gigantic pile of dung covered with plastic tarps and tires. they adventured and missed stuff, but they immersed themselves and the stories from that time were delicious tales. the missed-stuff didn’t matter. the stuff and people they saw did.

i imagine us – as we watch pct hikers and john muir trail hikers – someday – hopefully – on these trails. i imagine us in all the national parks in utah. i imagine more time hiking our favorite trail in breck. i imagine us chatting with the owners of the general store in putney, vermont. i imagine us walking a bit of the salt path. i imagine us on the cliffs of ireland and the amalfi coast and maybe in the brilliant blue and white of santorini someday. like mr rogers’ “picture picture” i can see the video in my mind’s eye. it satisfies the yearning for now and gives me photos of dreamy quality, viewmaster brochures in my heart.

we spent an evening at the botanic garden, wandering. we didn’t sit down on this particular bench, but i can see us there, feel us there, surrounded by green.

we missed a few of the plant collections that evening, we missed the greenhouse. but we immersed in the paths winding around the garden and breathed differently upon our leave than we had upon our arrival. and that made all the difference.

*****

read DAVID’S thoughts this TWO ARTISTS TUESDAY


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brochures! [saturday morning smack-dab.]

at any time, if you reach your hand down into the side pocket of big red’s driver’s door, you will find brochures. same with under littlebabyscion’s seat. brochures. colorado brochures, mostly. i am betting that, were i to go out into the driveway right now, i would find the 2020 and 2021 editions of “visit colorado” magazine. it is entirely possible that 2019 would be there as well.

i love brochures. i love maps too. real live unfold-it-and-never-get-it-folded-the-same-way-again maps. i flinched as we drove past the welcome center into colorful colorado on our last trip, knowing that there were glossy pamphlets and neatly-folded new maps waiting for me. it was not without pain and a lot of self-control that i drove on, knowing we needed to get where we were going. i sighed an “i’ll be back” to the beckoning brochure-haven as we 70mph-ed past.

there is something dreamy about brochures. the cover pictures – of places – wherever they are…not just the high mountains – entice you and your imagination is off and running as you open the booklet and page through: you are there. you are hiking. you are dining al fresco with colorful umbrellas. you are whitewater rafting. you are camping. you are horsebackriding. you’re on a train hugging the cliff. you’re angling in a stream. you are shopping at tiny boutiques with one-of-a-kind fashions. you’re canoeing in the quietest lake. you’re laying on a blanket in sunny sand. you are hang-gliding. you’re mountain-biking. you are in a hot air balloon over the desert. you’re sipping wine in a log cabin at the peak. you are surrounded by sandstone or towering pines and big granite. you’re playing guitar around a campfire. delicious!

so if you are out and about this holiday season, roadtripping long distance past welcome centers and rest areas, you might want to consider stopping. you don’t know what you’re missing. i’ve even been known to go to the wisconsin welcome center in our own town out on the i…it’s amazing the stuff – places and things to do – you find out about your own state.

there’s a drawer in the living room that holds the brochures i haven’t parted with. one needs – at least – the last year’s printed material to revisit, to reminisce, to plan ahead. don’t tell d. i don’t think he knows about that drawer.

but, i mean, how do you know when you’ll get the next editions?

*****

read DAVID’s thoughts this SATURDAY MORNING