reverse threading

the path back is the path forward


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i’m with vince. [k.s. friday]

it pains me to even write this, but there’s actually more than one. fart-noise-apps, that is. “tap and fart” and “fartworld” are two examples. i could be considered mirthless – and i don’t care if i am – for not wanting to jump on these and install them on my iphone. what kind of person wants a fart app, anyway?

“the devaluation of music and what it’s now deemed to be worth is laughable to me. my single costs 99 cents. that’s what a single cost in 1960. on my phone, i can get an app for 99 cents that makes fart noises – the same price as the thing i create and speak to the world with. some would say that the fart app is more important. it’s an awkward time. creative brains are being sorely mistreated.” (vince gill)

i am on the devaluation-pushback-wagon with vince. we’ve never met, and we are in different stratospheres from a making-bank-standpoint, but there are some basic tenets on which we clearly agree.

i have beat this drum again and again. as an independent musician, composer and recording artist, it is likely i will continue to beat it and beat it and beat it, and each thump of the djembe will float into the atmosphere, unresolved. because times have changed. and apple music and spotify and pandora and tidal and amazon music have it down to a science. point-zero-zero-zero-something of a penny for a stream. i wrote about it seven years ago and it hasn’t changed. 99 cents seems like a gold mine!

yet, doesn’t the thought of feeling like it is striking gold – at 99 cents – take your breath away?

and how would YOUR life be without music?

the imperative for an artist to create – a composer to compose, a musician to play, a painter to paint, a writer to write, a dancer to dance, a potter to throw – is undeniable. it is how we speak to the world. it is a creation, an invention of the heart and soul.

vince gill has had multiple number one hits. he is extraordinarily successful. yet, he is apparently just as disgruntled with the industry’s standard of payment to artists as little-ole-me. though i doubt it’s quite the same for him, it raises questions for me of the great whether-or-not.

whether-or-not to ever record new material, an expensive venture always.

whether-or-not i can ever squeeze more royalties out of my fifteen albums in the world streaming freely in rivers of computers and iphones and tablets and androids.

whether-or-not to pursue stage-performing ever again.

whether-or-not to keep writing.

whether-or-not there is relevancy.

or, since the world seems to value other noises above music – and i am incredulous and saddened about this – whether-or-not to point my imperative to creating some obnoxious noise app.

because farts make up to $10,000 a day.

sigh.

*****

download music from my little corner of iTUNES

listen on PANDORA radio

read DAVID’S thoughts this K.S. FRIDAY

WATERSHED from AS IT IS ©️ 2004 kerri sherwood


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the moose and the pig and me. [k.s. friday]

it is said – and clearly there are many people in the news now’days who subscribe to this – that any press…good or bad…is better than no press. you have to wonder.

way back in 2002 i released this album. ‘as sure as the sun’ was the culmination of much writing, practicing, arranging, driving, singing, hydrating, listening, reviewing, re-writing, more singing, more practicing, more driving, recording, listening, sitting and watching my producer, more sitting and watching my producer, re-recording tracks, more practicing, more driving, more hydrating, more singing, more writing, more listening, more reviewing, re-writing, practicing, singing, hydrating, more driving and a lot of worrying. i recorded the album in nashville and drove back and forth for sessions, in between which i spent my time finessing each piece of music, each song i had composed for the project.

as an independent solo artist and not a complete band with others to lean on or a label financially chugging it forward, it was a big project, a big investment in heart, time and money. my producer and i had to believe in it to keep it going. bottom line, i had to believe in it to keep it going. when it was done and i drove home with a mastered CD, it was with a mix of feeling proud, wiped out, anxious and full of dreams. ‘as sure as the sun’ was my sixth album and the first that was a full-length vocal. it was stepping out of my comfort zone. it was the edge.

i hired an agency to help with its release and a radio promoter to aid in its adds to radio airplay. i don’t recommend either. to the tune of almost $40,000 they took me for a ride and i wonder now how this was possible. but when your professed dreams come knocking it is hard to turn away and do it yourself. in retrospect, i should have just continued doing it all on my own as i had done with all the instrumental albums that preceded it. but ah, that whole retrospect thing is such a fine perspective arranger.

amazon, and various other entities, added the album to my lineup online and radio stations added songs to their airplay. ‘slow dance’ charted at number 13 on the secondary adult contemporary radio chart. i’m not really sure how important that was now – at the time, however, it kept me paying for the promoter. i suspect that was the goal.

i played concerts and interviewed on radio and drove around to wholesale and retail shows with product, selling to large box brick and mortar chains and small privately owned shops that played music and displayed cds for customers to purchase. at the label in our offices on lake michigan we put together more cardboard display boxes than i can count, shipping out displays and cds regularly. it was busy and fun and a time when people still purchased actual cds.

in the zeal of the after-release glow, i looked everywhere for reviews of this new album. i wanted to know how it resonated with people, how it measured up, what i could learn by reading others’ commentary.

and then there was this.

the title was just the start. dang. sounding like a “hoofed mammal in heat” or a “squealing pig” was a tad bit much, i thought. the first-grader-lyric-writing comment was, well, kind of first-grader-like. i noted the misspelling of norah’s name. and, much as i appreciate his style, i really wouldn’t use “soulful” to describe jim brickman’s vocal music. but i digress.

i was stunned to have such a review and didn’t know what to think. i spent lots and lots of time, an inordinate amount of time, pondering who might have written such a statement. for some reason, i did not give as much time to the emails i received, the notes, the non-promoter-sought airplay, the adds in box stores and shops around the country, and the thousands of cds that were shipped out. this review nagged me.

it’s funny to me now how i let this one commentary puncture a pinhole in my confidence. but that’s the way of negativity. to stand firmly rooted, to take on the edge, to step new steps, to grow, to believe in your ability to shift gears, sway in the wind – the inner job of every artist. one moose and one pig should not be enough to undermine you and yet, there it was.

somewhere along the line i mostly forgot about this review and got on with the business of the music business: making more music. nine albums and several singles followed this album’s release. but i never really looked for reviews. i listened to what was inside and kept stepping. one of these days, maybe when i decide that i am still relevant, i will step again.

artists of every medium adjust and re-adjust too often to the whim of the viewers’/listeners’ fancy. they lose something every time in their pursuit of wanting their work to be liked by others. yet, the artist is most certainly riding the value-train with every project released. for that project, the last project, the next new project – all represent making a living. they represent a vulnerability not broached in other life-work paths. they represent a piece of someone’s heart and soul, hoping against hope not to be pounced on. all together – the projects of all artists of all mediums – they represent the woven fabric of our narrative, diverse and rich.

as my sweet momma used to say, “if [someone] has nothing nice to say, [someone] should say nothing at all.”

though i generally like moose and pigs and am in good company either way, i trust the moose and the pig agree with her.

*****

listen to music in my little corner on iTUNES

listen to music in my little growing corner on PANDORA

read DAVID’s thoughts this K.S. FRIDAY


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ks friday

jacketrightnowjpeg copy 2as much as i like black and white, NOTHING is really quite black and white.

we walked the tax stuffff into the accountant’s office this morning.  it’s been over 20 years that i have been keeping precise records for the company that is my recording label: sisu music productions inc.  this company (like me, like any of us) has seen its ebbs and flows through the years.  some of it was due to economy, some due to personal reasons, some due to technology and the internet changing every professional musician’s life, some due to the matter-of-fact financial challenges on any independent recording artist.

while i was compiling all the information this year, i had many conversations with d about how i was feeling.  at one point, he turned to me and said, “this is like reading your calendar at the end of the year, isn’t it?”  mmm.  yes.  a cruise through the year in my life as an artist with albums, an artist who has spent time on the radio, on stages, on wholesale show floors.  some years that ramble-through is exciting; some years that ramble-through is disappointing.  there is always back-story behind the activity, the sales, the decisions.  it’s not black and white.

i stand here in march, 23 years after the release of my first album, touching the very very black of my piano and the very very white of the scrap paper i use so often to write on, and look out ahead of me.  i wonder where – in this arena of my life, this heading, this column – i am going.  the view from here is foggy and unclear.  do i have albums to make?  stages to play on?  my end-game is different now – it has to be; i am 23 years older than i was back then – at the beginning.  i can only wonder if the music that is still a part of me, still inside me, never yet hitting anyone’s ears as a finished recording, will find its way, will find relevance, will lead me into the next.  it’s not black and white.

IT’S NOT BLACK & WHITE from the album RIGHT NOW track 4 – on iTUNES

IT’S NOT BLACK & WHITE from the album RIGHT NOW on CDBaby

PURCHASE THE PHYSICAL CD – RIGHT NOW

KS FRIDAY (KERRI SHERWOOD FRIDAY)

 

it's not b:w framed art copy

 

it's not black and white LEGGINGS copy 2

 

it's not b:w square pillow copy

read DAVID’S thoughts on IT’S NOT BLACK & WHITE

IT’S NOT BLACK & WHITE from the album RIGHT NOW ©️ 2010 kerri sherwood