reverse threading

the path back is the path forward


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back to the days. [kerri’s blog on saturday morning smack-dab.]

so, we wanted to watch a movie. you know, just a simple movie. it had been recommended to us by a friend and it was on our list-of-things-to-watch-someday.

we cozied up on the couch, ready.

he had the remote and the will.

but no power.

whatsoever.

we must have been through the “siri, find….” at least five times. we knewww it was out there. but, on what service? in what app? through what streaming? on what channel?

through the years we have had chromecast, a firestick and apple tv. our tv – itself – is not technically of this era. it’s from around 2008 and is non-smart. all these remote devices have helped. but a potato is still a potato and our vizio is still non-smart.

we persevered.

surfing through hulu, apple tv plus, netflix, amazon prime, youtube movies, spectrum tv, we finally found our movie on peacock. by then, i was already yawning.

but we still persevered.

we spent about fifteen minutes registering and signing in and purchasing and choosing.

i pined for the days of the tv across the room, connected to the antenna on your roof, maybe with a set of bunny ears on the tv stand to help. those days when you simply walked over, turned the dial and the tv came on. then you’d turn the other dial and three major stations would show up. and you’d pick from the shows on those channels, maybe looking up in the daily newspaper (laying next to the couch) for a description of the show or – if you were in-the-money – look it up in tv guide. then you’d settle in for a fine time with the folks in petticoat junction or with granny and jed and elly may and jethro in beverly hills. or maybe gidget or hogan or all in the family or three’s company or mash or happy days or mork and mindy or laverne and shirley or…. the list is endless. but it was all simple. walk to tv. turn on. turn channel dial. turn volume dial. walk back. sit down.

ultimately, we got there. it was like an everest summit. we watched the movie! the whole thing. without interruption and – miraculously – without falling asleep or having the remote ask us – having sensed no movement, no actions on our end – if we wanted it to “continue” and telling us to push “ok” (assuming we could find “ok” on the remote) to stay powered.

it was a personal triumph for us. a team effort. success!!

the other day we were at the library. we passed by stacks and stacks, rows of dvds. we both laughed, knowing we’d be back to check out some good old-fashioned movies. easy-peasy. put it in the dvd player and push “play”. unless, of course, your remote is switched to hdmi mode. in which case, good luck.

*****

read DAVID’S thoughts this SATURDAY MORNING

SMACK-DAB. ©️ 2024 kerrianddavid.com

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one giant meadow. [kerri’s blog on not-so-flawed wednesday]

we have a meadow in our basement. it’s tucked in the northwest corner. indigenous wildflowers, stacked in boxes, cardboard containers of native blooms.

the oeuvre of decades, shrink-wrapped, flowers from seeds of thought-lyrics, of melodic gestures, of teasing harmonies, of simple evocative lines.

waiting, impossibly, to return to a time of compact discs. waiting, impossibly, for the invasives of streaming to get under control, to support independent artists rather than undermine their success, their ability for forward-movement.

the meadow sometimes beckons – like a soft wind through tall grasses – waving to me, begging me to step into the bramble and thick vegetation. like most good meadows, there is no clear path. you simply must walk in and turn – 360° – looking around, stunned by all the wild – flowers and weeds, both.

the broadcast music inc royalty check arrived. it was for $60.72. though it’s likely a few hundred thousand, i didn’t add up all the counts (listens). but one piece caught my attention. its play on youtube alone totalled 15,212 counts of this piece. my total royalties for this: $1.21. (for perspective on this: even if only 5000 people downloaded this piece of music for 99 cents and listened to it as many times as they wished, it would bring in approx $3465 (there are iTunes fees) instead of $1.21. a stunning difference.)

and we have another meadow in the basement. the canvases of bloomed paintings stack against the west wall; the easel stands in the northwest corner. the digital age of download and print has entered the art world of hanging wire and levels.

canvases, paint, jewelcases, polycarbonate plastic, discography – our wildflowers in the basement. the meadows are cultivated in fields of artistry, of color, of sound, of words and notes and splashes.

robust meadows self-seed. as do artists. we create despite roadblocks, despite the undervaluing of our work, despite the stacks of antique-store-someday-bound cds and canvas. despite it all.

but just like meadows need help – to more than just exist – to eradicate the invasive species, to grow, to prosper, to thrive – so do artists.

at long last – and truly for reasons of existence – we are contemplating a patreon account – a subscription donation platform to help support artists to continue to do the work you value, the work that has moved you, the work you turn to – as we gratefully acknowledge those of you who have contributed to our buymeacoffee tip jar. this simply means a monthly donation – as low as $2/month – that helps to make up the difference that the world has thrust upon artists. some readers may consider this timely, an avenue through which they may participate. some readers may consider this self-serving. either way, we are interested in your thoughts. feel free to email us: kerrianddavid1111@gmail.com. and watch for this – a patreon – one of these days.

we gaze over at the basement-meadows and ponder what is in our hearts, what is left for us to do, what is ours to do. we are each true to our work and, in the spirit of the fault in our stars, we know that we have – indeed – done good work if we have touched even one person along the way.

“do the best you can until you know better. then, when you know better, do better.” (maya angelou)

it’s all a journey in one giant meadow. and the difference between hardly existing and thriving.

*****

read DAVID’s thoughts this NOT-SO-FLAWED WEDNESDAY

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fallen and passé. [merely-a-thought monday]

so a few years back – for a little bit of time – we would get our netflix fix by signing into the mom-we-never-met-in-los-angeles-account-whose-son-was-the-ex-boyfriend-of-the-ex-boyfriend-of-our-son. it feels like we should send her a thank-you note for those times watching “parenthood”. i’m sure she is lovely; her son is delightful. we were grateful for the path in during a time in a place we had no cable and were mostly watching dvd movies we brought home from the tiny library. we didn’t miss tv. and, though we are back to having cable for years, we don’t really miss it now. it’s about time to shut it down.

i sent the picture of the fallen antenna and its hulking thirty-foot-plus tower to our children, and my son, incredulously (or was that with a hand smacking his forehead over our caveman existence), asked, “was that even something in use anymore?” to which i reassured him that we were certainly not in the darkest of ages and that it was purely decorative. i do, however, know that there are people still using some kind of antenna in some capacity. it’s just not us.

netflix recently announced that they are reconsidering the way they are selling their service. they are trying on a new program where you can’t glom onto someone else’s netflix to watch – across the street, across town, across the country. it would seem that they are changing the rules midstream, but i guess ya gotta make money. because i am idealistic, i’m certain that spotify will follow and so will rhapsody and dish and apple music – a sudden conscience burst of everyone-has-to-pay-appropriately-for-what-they-stream….eh, it’s doubtful.

everyone is on someone’s netflix. everyone is using someone else’s cable sign-in. everyone is on someone else’s amazon and someone else’s cellphone bill. it’s a thing called survival.

i was on the phone with the car insurance company. i had gotten the new premium billing for the next six months and it had gone up 20%. twenty percent. now, that’s a lot considering the age of our vehicles, the amount of driving we don’t do, the fact that (knock wood) we have not had any incidents, our clean driving records (knock wood again). i asked what the justification was for the abrupt rise in cost, particularly after years of decreasing premium costs for good behavior et al.

the woman on the other end of the phone was lovely and explained “inflation” to me. i calmly retorted back, “so, the insurance company is responding to inflation by increasing premiums 20% while recognizing income is not growing in any manner near that.” she paused and drawled, “you know, i couldn’t agree more.” it was not without glee i got the increase down to 10%. but even then, i was still a bit disgruntled. when was your last 10% raise?

the time-before-the-last-time i called spectrum (our cable company) and asked for a review of our service and billing, i made it abundantly clear that i was looking to lower our cost. after a long period of time on hold – during which i listened to some beauteous piano-cello music – the rep came back on the phone and excitedly (this was contrived, i’m sure) told me that she had a great new deal for me. with unmatched enthusiasm she described the new deal…all the channels and services and blah-dee-blah…ending with “shall i sign you up?” naturally, this did not include the price. and for good reason. when i inquired about the pricing, she told me the cost of the package. it was $35 MORE than our current package. more. to clarify: more.is.not.less. i was speechless for a moment, trying to think of anything positive to say. i uttered “nothankyou” (twice to make sure the recording got it) and hung up.

soon it will be time to cut the cable. we watch very little tv. and that which we want to watch we can likely purchase in an app or something. i’ll have to ask my son.

because the days of being gathered in the living room around the tv watching “mary tyler moore” or “gidget” or “hogan’s heroes” or “petticoat junction” or “growing pains” or “three’s company” or “golden girls” or “cheers” or “friends” or “home improvement” or “everybody loves raymond” are kind of passé.

master marsh was right. the photo of our tv antenna demise should be labeled “the death of broadcast television”.

*****

read DAVID’S thoughts this MERELY-A-THOUGHT MONDAY


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i’m with vince. [k.s. friday]

it pains me to even write this, but there’s actually more than one. fart-noise-apps, that is. “tap and fart” and “fartworld” are two examples. i could be considered mirthless – and i don’t care if i am – for not wanting to jump on these and install them on my iphone. what kind of person wants a fart app, anyway?

“the devaluation of music and what it’s now deemed to be worth is laughable to me. my single costs 99 cents. that’s what a single cost in 1960. on my phone, i can get an app for 99 cents that makes fart noises – the same price as the thing i create and speak to the world with. some would say that the fart app is more important. it’s an awkward time. creative brains are being sorely mistreated.” (vince gill)

i am on the devaluation-pushback-wagon with vince. we’ve never met, and we are in different stratospheres from a making-bank-standpoint, but there are some basic tenets on which we clearly agree.

i have beat this drum again and again. as an independent musician, composer and recording artist, it is likely i will continue to beat it and beat it and beat it, and each thump of the djembe will float into the atmosphere, unresolved. because times have changed. and apple music and spotify and pandora and tidal and amazon music have it down to a science. point-zero-zero-zero-something of a penny for a stream. i wrote about it seven years ago and it hasn’t changed. 99 cents seems like a gold mine!

yet, doesn’t the thought of feeling like it is striking gold – at 99 cents – take your breath away?

and how would YOUR life be without music?

the imperative for an artist to create – a composer to compose, a musician to play, a painter to paint, a writer to write, a dancer to dance, a potter to throw – is undeniable. it is how we speak to the world. it is a creation, an invention of the heart and soul.

vince gill has had multiple number one hits. he is extraordinarily successful. yet, he is apparently just as disgruntled with the industry’s standard of payment to artists as little-ole-me. though i doubt it’s quite the same for him, it raises questions for me of the great whether-or-not.

whether-or-not to ever record new material, an expensive venture always.

whether-or-not i can ever squeeze more royalties out of my fifteen albums in the world streaming freely in rivers of computers and iphones and tablets and androids.

whether-or-not to pursue stage-performing ever again.

whether-or-not to keep writing.

whether-or-not there is relevancy.

or, since the world seems to value other noises above music – and i am incredulous and saddened about this – whether-or-not to point my imperative to creating some obnoxious noise app.

because farts make up to $10,000 a day.

sigh.

*****

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read DAVID’S thoughts this K.S. FRIDAY

WATERSHED from AS IT IS ©️ 2004 kerri sherwood


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poof. [flawed wednesday]

BMI music moves our world

“music moves our world.”  bmi’s tagline: “we celebrate your talent.  we value your music.  we champion your rights.”

i don’t blame bmi.  as an royalty organization, it is trying to keep up with an industry imploding on itself.  the very same opportunity to ‘get music out there’ using online platforms is what is destroying opportunity to make a living ‘getting music out there.’

as you might guess, i just received a bmi royalty statement.  the check, which will come later in the mail and stamped with a 55 cent first class stamp, will cost them more per penny paid for the stamp than i will receive per performance play of my music.

because i am a specific-detail kind of person, here are the details of that:  if you take my check of $71.57 and divide it by the (just shy of 100,000) performance plays this particular quarter, it amounts to an average of .00074 of a cent per performance play (you read that 7/ten-thousandths of a cent).  it you take a 55 cent stamp and divide it by the check, it is .00768 of a cent per penny of the cost of the stamp (you read that 7/thousandths).  that’s 10 times as much as i receive per play.

to cite some examples:  there were 7530 youtube views of my piece ‘last i saw you’.  the royalties i earned for that are 66 cents.  CENTS.  the piece ‘i didn’t know’ yielded 49,085 plays counted on a few digital music services, which averaged $.00025 of a cent.  that is 2/10-thousandths of a cent.  way to make a living.

i’m not really sure anymore why i’m telling you this, except for the big word “awareness”.  i think most people are not aware of the explosively-good-explosively-bad impact that all these music services have had on independent musicians.  headlining musicians and independent musicians – a schism of differences.  yet, i’m not a person with one or two albums, new to the industry, eager to do anything to ‘spread the word’.  i am an artist with fifteen albums, multiple singles, in the industry for decades and who did all the eager-stuff for many, many, many years.  and like you, i want to believe that all the time and energy and writing and practicing and recording and sacrifice and thought and perseverance and education and experience and drive and hard work i put in might yield something in return now – dividends – kind of like how a retirement works.

in these times of chaos – a pandemic, an uprising of protests striving for equity in race, in gender identification, in sexual orientation, in all manners of humanity – it seems that one of the most unifying calls is that of music.  music does move our world.

why, then, is this so inequitable for us?  because i don’t know about you, but there isn’t one bill in my bill folder that totals $71.57 over the course of a quarter.  dog food alone costs $73.16 for a quarter.  there isn’t a bill that is merely for $71.57 for a month.  not the phone bill, not the mortgage, not home insurance, not health insurance (don’tgetmestarted!), not the gas/electric bill, not student loans (again, don’tgetmestarted!), not car insurance, not groceries, not wifi-cable.  too much information, i suppose.

with thousands of cds in boxes in storage in the cds-have-gone-poof world, i wonder, as i have written and you have read before, where to go from here.  most professional careers keep building, arcing in some positive direction.  i try to remind myself that this music is played hundreds of thousands of times, millions of times a year.  i try to remind myself of all the times i have heard that some piece, some song, some album, some concert, some performance has resonated with someone, that it has given them a moment of reflection, of peace, that it has buoyed them.  i try not to be jaded by people who burn copies of cds for their friends or who change their email every three months to access apple music streaming for free.

but as i write checks or click ‘pay’ online for the accountant, the doctor, the mortgage, the water, the gas and electric, the health insurance, the phone bill, the wifi and cable, the car and home insurances, the student loans, the groceries, i wonder what would happen if somehow each of those things went poof and there were free ways to access all of them.

and yet, it’s true.  music moves our world.

read DAVID’S thoughts this FLAWED WEDNESDAY

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trust where you’re going. [two artists tuesday]

TRUST this one.jpg

so if you are an over-thinker like me, this is tough – to trust where you’re going.  there are too many details that get in the way of the overall picture.  d is a global thinker…he looks at the bigger picture, he calls it “from 30,000 feet”.  i need to be able to envision each foot to get there….ok, maybe not EACH one, but i need a few more details lined up in order to believe something is possible.  that disparity gets us in trouble sometimes.  we talk about something and are having two different conversations within the same conversation.  mostly, we usually agree on the ultimate Thing, but getting there is, well, sometimes cloaked in a tad bit of disagreement.

who was it that said, “everything will be ok in the end.  and if it’s not ok, it’s not the end” ???  such brilliance! and optimism!  i suppose we gauge so much of what might happen on what happened Before.  we have pre-judgments about how something will turn out; we have reluctance to start; we think, “i’ve already DONE this and it didn’t work.”

i am at a crossroads.  after 15 albums, i haven’t recorded an album in 8 years, haven’t recorded a new vocal album in 16.  16!  where does the time go?  albums are very expensive projects, not only financially, but emotionally.  as i have already talked about numerous times, there is financial pressure on independent artists now like never before.  streaming and illegal downloading has lead to a literal trickle of income, despite millions of “listens”.

so – where do i go from here?  songs have been waiting; the piano beckons.  something in me resists, afraid of not recouping even what it costs at the front end for something new to be released.  part of me wants to believe – believe that it’s time to release something new, in this new time of my career.  put it out there and not be concerned with how it is received, how many cds are purchased, how many paid downloads vs how many times it is streamed or pirated.  but that won’t pay any bills, won’t afford a living.  i am having trouble seeing the 30,000 foot view.  not to mention all the feet in-between here and there.

like you, in some arena of your life, i am trying to trust.  that whatever decision i make it will be ok in the end.  and, if it’s not ok, it’s not the end.

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TWO ARTISTS TUESDAY – ON OUR SITE

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trust where you’re going ©️ 2016 kerri sherwood & david robinson

 

 


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ks friday

jacketrightnowjpeg copy 2as much as i like black and white, NOTHING is really quite black and white.

we walked the tax stuffff into the accountant’s office this morning.  it’s been over 20 years that i have been keeping precise records for the company that is my recording label: sisu music productions inc.  this company (like me, like any of us) has seen its ebbs and flows through the years.  some of it was due to economy, some due to personal reasons, some due to technology and the internet changing every professional musician’s life, some due to the matter-of-fact financial challenges on any independent recording artist.

while i was compiling all the information this year, i had many conversations with d about how i was feeling.  at one point, he turned to me and said, “this is like reading your calendar at the end of the year, isn’t it?”  mmm.  yes.  a cruise through the year in my life as an artist with albums, an artist who has spent time on the radio, on stages, on wholesale show floors.  some years that ramble-through is exciting; some years that ramble-through is disappointing.  there is always back-story behind the activity, the sales, the decisions.  it’s not black and white.

i stand here in march, 23 years after the release of my first album, touching the very very black of my piano and the very very white of the scrap paper i use so often to write on, and look out ahead of me.  i wonder where – in this arena of my life, this heading, this column – i am going.  the view from here is foggy and unclear.  do i have albums to make?  stages to play on?  my end-game is different now – it has to be; i am 23 years older than i was back then – at the beginning.  i can only wonder if the music that is still a part of me, still inside me, never yet hitting anyone’s ears as a finished recording, will find its way, will find relevance, will lead me into the next.  it’s not black and white.

IT’S NOT BLACK & WHITE from the album RIGHT NOW track 4 – on iTUNES

IT’S NOT BLACK & WHITE from the album RIGHT NOW on CDBaby

PURCHASE THE PHYSICAL CD – RIGHT NOW

KS FRIDAY (KERRI SHERWOOD FRIDAY)

 

it's not b:w framed art copy

 

it's not black and white LEGGINGS copy 2

 

it's not b:w square pillow copy

read DAVID’S thoughts on IT’S NOT BLACK & WHITE

IT’S NOT BLACK & WHITE from the album RIGHT NOW ©️ 2010 kerri sherwood


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ks friday

i used to spend a lot of time driving across the country to wholesale shows where i would represent my cds and sell to stores everywhere that stocked music.  the world has changed since then and not only are there less boutique-type shops with original work (inexpensive copies have taken over), but there are few shops that actually sell physical cds.  in this world of downloading (read: streaming, but don’t get me started on THAT subject) it is hard for a proprietor to invest in anything they aren’t sure will fly out the door.

when i drove east with a vanload of boxes and merchandise, i would pass a lake called meander lake.  i looked forward to these signs and the view of this lovely lake through the trees.  the word “meander” conjured up images of every time i had taken the time to do just that:  meander.  on a back road, on a trail in the mountains, in the woods in a state park, along the lake, through a magazine or book, or in my mind’s eye.  i am a meanderer.  i believe i come by it naturally; my sweet momma loved meandering…any day she would suggest a car drive or a bike hike to some distant spot, meandering on the way.  she wasn’t afraid of getting lost; for her, meandering WAS the meaning in the time spent.

sitting at yamaha artist services in nyc i had a list of titles i had collected, words that had spoken to me or touched my heart.  “meander” was on that list.  with “record” on, i simply ‘played’ the word “meander.”  the amazing “fine” ken orchestrated this piece back in chicago, bringing in musicians to add tracks.

sitting next to me right now, david just listened to it.  the richness of that orchestration wrapped around me and i was back on I-76, jotting down on a scrap of paper the word “meander.”

MEANDER from the album AS IT IS track 3 on iTunes

MEANDER from the album AS IT IS track 3 on CDBaby

read DAVID’S thoughts about MEANDER

 

 

 

MEANDER from AS IT IS ©️ 2002 kerri sherwood

 


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319,954. first quarter 2015.

Screen Shot 2015-09-22 at 5.12.43 PMbmi, one of the major music royalty companies, sent me a statement and a check which i opened today. happy to be a bmi artist, i was grateful to receive the check; i read it first, a natural human reaction. then i pulled up the statement.

my original music had 319,954 plays in the first quarter of 2015. that is: between radio, tv, internet, music program companies, my music has been spun over 319,000 times. in one quarter of a year. now…that sounds like a lot, doesn’t it. one of my big questions these days about my music is – is it relevant? well, apparently, it must be. and so this is reassuring.

now, you would think that would equate to a decent royalty check, the ability for an independent artist to make a living. this is what i made per spin (an average…i am a bit of a math geek)….are you ready? i made a whopping $00.00079 per play. that isn’t even NEAR a PENNY. so let’s see. that means that the total of 319,954 plays has NOT netted me enough to:

1. buy a decent basket of groceries
2. even pay half of my private health insurance premium
3. pay for my dog to have 3 months of heartworm preventative medication and flea and tick preventative medication
4. pay my one-month cell phone bill
5. contribute to half of the mortgage payment
6. pay the minimum payment on my master card bill
7. pay the amount of my monthly parent plus loans for my son’s college fees
8. pay an hour of an entertainment attorney’s time
etc etc etc

it would just cover the electric/gas bill.
it would pay for life insurance.
it would cover a month of car insurance.
it would cover the cat food.
it would cover the water bill.

but. it will not cover any combination of these bills. and, as i pointed out above, there are many it won’t cover at all.

and that brings me to value.

what is the value of music? and, if it is relevant, why is so little value placed on it? how many places have you been, events have you attended (weddings, funerals, dance parties…what would those be without music?), commercials you watched on tv, movies that inspired you, moved you, disturbed you – how would those be without a soundtrack? how many moments have you cherished that would have changed dramatically withOUT the music in that space of time? what does it do to your heart? and how can we place so little value on that?

there were a reported (mind you, this is what is reported, not what is the real total) 19,974 plays on the internet of my original music. this netted me (wait for it) a grand total of $3.61. yes, you read that right. $3.61. i could not even treat you and me to a starbucks for that. i couldn’t even get a happy meal for that. and yet, 19,974 people/entities listened to the music i conceived, wrote, recorded, paid for a recording engineer, mastering engineer, piano technician, miscellaneous equipment, yamaha had a piano delivered to the studio, purchased upc codes and copyrights, had a graphic designer design a cd format, ordered and paid for replicated cds and print art (jackets, tray cards), paid ups to ship boxes upon boxes to the office, paid for marketing materials, paid employees to market and distribute, drove thousands of miles and carried hundreds of pounds of boxes of cds to play concerts, perform at wholesale, retail shows and stores and do radio and tv interviews, uploaded over 200 tracks from 15 albums to itunes, and see that pieces have found their way onto the internet in ways i can’t put my finger on…..i needn’t go on….i’m sure you get the point…. in the days of physical cds and brick and mortar buildings, and even in the days of just itunes downloads that paid artists, there was a chance at treating you to BOTH a happy meal AND a starbucks. but now…..

and so. the music. it’s relevant. and it has value. but who is missing out in this equation??

a few weekends ago i performed for an important event. as with all work, it took preparation and commitment, practice and heart to make sure that my performance supported the event. after it was over, many people commented on how touched they were by this music. one gentleman asked me, “when you aren’t playing music, what do you really do?” really???

i am 56. there is a lot of music left in me to write, record, perform. how do i justify continuing to make this music when each piece that reaches the ears of another living soul pays me less than a penny? do i hope for sheer luck? for an overnight itunes download sensation? or a youtube that goes viral, heaping advertisers at my doorstep?

these are potent questions. what are the answers?

how can i (afford to) live and keep making music? how can i (afford to) live and not keep making music?raw-1

www.kerrisherwood.com

itunes: kerri sherwood