reverse threading

the path back is the path forward


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one giant meadow. [kerri’s blog on not-so-flawed wednesday]

we have a meadow in our basement. it’s tucked in the northwest corner. indigenous wildflowers, stacked in boxes, cardboard containers of native blooms.

the oeuvre of decades, shrink-wrapped, flowers from seeds of thought-lyrics, of melodic gestures, of teasing harmonies, of simple evocative lines.

waiting, impossibly, to return to a time of compact discs. waiting, impossibly, for the invasives of streaming to get under control, to support independent artists rather than undermine their success, their ability for forward-movement.

the meadow sometimes beckons – like a soft wind through tall grasses – waving to me, begging me to step into the bramble and thick vegetation. like most good meadows, there is no clear path. you simply must walk in and turn – 360° – looking around, stunned by all the wild – flowers and weeds, both.

the broadcast music inc royalty check arrived. it was for $60.72. though it’s likely a few hundred thousand, i didn’t add up all the counts (listens). but one piece caught my attention. its play on youtube alone totalled 15,212 counts of this piece. my total royalties for this: $1.21. (for perspective on this: even if only 5000 people downloaded this piece of music for 99 cents and listened to it as many times as they wished, it would bring in approx $3465 (there are iTunes fees) instead of $1.21. a stunning difference.)

and we have another meadow in the basement. the canvases of bloomed paintings stack against the west wall; the easel stands in the northwest corner. the digital age of download and print has entered the art world of hanging wire and levels.

canvases, paint, jewelcases, polycarbonate plastic, discography – our wildflowers in the basement. the meadows are cultivated in fields of artistry, of color, of sound, of words and notes and splashes.

robust meadows self-seed. as do artists. we create despite roadblocks, despite the undervaluing of our work, despite the stacks of antique-store-someday-bound cds and canvas. despite it all.

but just like meadows need help – to more than just exist – to eradicate the invasive species, to grow, to prosper, to thrive – so do artists.

at long last – and truly for reasons of existence – we are contemplating a patreon account – a subscription donation platform to help support artists to continue to do the work you value, the work that has moved you, the work you turn to – as we gratefully acknowledge those of you who have contributed to our buymeacoffee tip jar. this simply means a monthly donation – as low as $2/month – that helps to make up the difference that the world has thrust upon artists. some readers may consider this timely, an avenue through which they may participate. some readers may consider this self-serving. either way, we are interested in your thoughts. feel free to email us: kerrianddavid1111@gmail.com. and watch for this – a patreon – one of these days.

we gaze over at the basement-meadows and ponder what is in our hearts, what is left for us to do, what is ours to do. we are each true to our work and, in the spirit of the fault in our stars, we know that we have – indeed – done good work if we have touched even one person along the way.

“do the best you can until you know better. then, when you know better, do better.” (maya angelou)

it’s all a journey in one giant meadow. and the difference between hardly existing and thriving.

*****

read DAVID’s thoughts this NOT-SO-FLAWED WEDNESDAY

like. subscribe. share. support. comment. ~ thank you so much. xoxo


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on hold… [saturday morning smack-dab.]

quiet guitar, a little flute, an oboe line weaving in and out.

i know – without a doubt – that they are trying to keep me calm while on hold. having just gotten off the phone with a billing department, it is not a far reach for me to imagine one falling fast asleep during this interminable period of time. the age of technology and customer service have taken a turn to the worse if they are programming music specifically to slow down our rapidly-beating hearts and blood pressure when we call.

from a personal standpoint, were i to be accessing this music – this particular track – through a mindful practice app or a guided imagery site, it would be pretty helpful. but the use of background music on loop – a composer’s nightmare – to soothe my billingbrain is trying.

and then there was this moment i had on hold one day when i called an insurance company. paperwork strewn in front of me, pencil and notebook at the ready, a list of questions in my head, i was ready to take them on. i was instantly put on hold the moment i selected “speak to a representative”.

the music started.

mine.

piano, strings, a cello line weaving in and out…

it did take my mind off the insurance debacle.

instead, i just kept wondering if they were paying royalties.

*****

read DAVID’s thoughts this SATURDAY MORNING

SMACK-DAB. ©️ 2023 kerrianddavid.com


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i am an artist. [two artists tuesday]

i read it on a thread. someone commented to an author i follow. “never be shy about your work,” she encouraged. i took a screenshot.

never be shy about your work.

humility is a virtue, we are taught. desiderata reminds us, “if you compare yourself with others, you may become vain or bitter, for always there will be greater and lesser persons than yourself.” always.

but somewhere in there – in the spectrum between meekness and arrogance – is the space to be proud of what you do, to stand in it, to share it.

“what do you do?” people ask. many people can answer that in a word. as artists, it often takes a paragraph, all run-on sentences with no breath so as not to get that lost-in-space glazed look on the asker’s face.

when i broke both of my wrists, the medical staff wrapped up both of them, casting and explaining the possible ramifications of the breaks “at my age”. when i fell the second time on a wet floor and re-injured my right wrist to the point of it having a frighteningly small amount of range of motion, the specialists asked questions and each politely said, “i heard you play the piano” as if i sat around noodling, surrounded by porcelain figurines and teacups, playing chopin-light or maybe little easy-piano-pop-hits. i was literally hesitant (!) to speak and qualified my statement-to-come by saying, “i’m not saying this to be self-aggrandizing, but….” and then i continued, “but because it’s a fact that i have 15 albums out in the world and piano is my major instrument and this could change my life work.”

those specialists had no qualms about saying they were specialists. none. i wondered why i hesitated, why i was apologetic.

never be shy about your work.

i have worked hard in my area of specialty. i have struggled like any artist, have written on scraps of paper and flimsy napkins, have squeezed out time in-between everything else that takes time, have stood in the rain playing and singing on flatbeds, have lugged boxes and boxes and boxes of cds. i have also sold thousands and thousands of albums and have millions of streams. it doesn’t equate to any kind of riches except the kind that is the deep satisfaction of doing something you love.

i used to be much more aggressive – and assertive – about “getting the word out” about my music. though i recognize that vocal styles come and go, instrumental piano is not irrelevant…it has no shelf life. it’s just as peaceful and evocative today as the days i composed it, the days i recorded it. so that would mean that 14 of these 15 albums still have some sales merit, not just the $.000079 cent so “generously” royaltied by online streaming.

never be shy about your work.

in the last church position i held, i was in a meeting with two of the leaders. they were streaming the services and i was commenting on the level of professionalism we needed to try to achieve. i wasn’t willing to link my personal and professional social media to this online streaming until the sound quality (in particular) was indeed much better. one of the leaders stared at me, clear disdain on his face, and told me he had no idea why i would say such a thing or hold such a stance. i explained that i am a yamaha artist and that only PART of my work in the world was the job (which he deliberately pointed out was part-time) i had at that place. for the umbrella of my life i was an artist and that i have always strived to bring the best quality to my work. i told him that it was important to me to make sure that nothing i did musically in the public arena was schlocky (including at that place) and that, as a yamaha artist with fifteen albums, i would hold to my position of not-sharing until there was something more professional to share. i would not undermine my own artistry because mediocrity was ok with him.

never be shy about your work.

he – eventually – found a way to fire me. in the deep dark cloak of covid. with no one really knowing why, including me. well, except, maybe, for retaliation. que sera.

never be shy about your work.

i am proud of the albums that will eventually find their way into antique stores around the country. i see them on resale sites now.

but i also know that – from time to time – someone writes to me. and in their writing they tell me that my music has meant something to them. my music has helped them, given them a sense of serenity, made them think, made them dance.

and that is what counts.

so before the vintage-store-influx i guess it’s my job now to not be shy.

i am a composer. i am a pianist. i am a singer-songwriter and recording artist. i am a writer. i love being on stage, telling stories, playing music. i love the feel of wood under my feet, a boom mic in front of me. i have fifteen albums and a few singles. i’m researching how to get more out of pandora and itunes and all the streaming devices out there. i’m 63 but i’m thinking i might still be relevant. i may need your help because no one gets anywhere in a tiny bubble; no one walks this path alone.

i’m pulling up my not-shy-boots.

*****

read DAVID’S thoughts this TWO ARTISTS TUESDAY


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i’m with vince. [k.s. friday]

it pains me to even write this, but there’s actually more than one. fart-noise-apps, that is. “tap and fart” and “fartworld” are two examples. i could be considered mirthless – and i don’t care if i am – for not wanting to jump on these and install them on my iphone. what kind of person wants a fart app, anyway?

“the devaluation of music and what it’s now deemed to be worth is laughable to me. my single costs 99 cents. that’s what a single cost in 1960. on my phone, i can get an app for 99 cents that makes fart noises – the same price as the thing i create and speak to the world with. some would say that the fart app is more important. it’s an awkward time. creative brains are being sorely mistreated.” (vince gill)

i am on the devaluation-pushback-wagon with vince. we’ve never met, and we are in different stratospheres from a making-bank-standpoint, but there are some basic tenets on which we clearly agree.

i have beat this drum again and again. as an independent musician, composer and recording artist, it is likely i will continue to beat it and beat it and beat it, and each thump of the djembe will float into the atmosphere, unresolved. because times have changed. and apple music and spotify and pandora and tidal and amazon music have it down to a science. point-zero-zero-zero-something of a penny for a stream. i wrote about it seven years ago and it hasn’t changed. 99 cents seems like a gold mine!

yet, doesn’t the thought of feeling like it is striking gold – at 99 cents – take your breath away?

and how would YOUR life be without music?

the imperative for an artist to create – a composer to compose, a musician to play, a painter to paint, a writer to write, a dancer to dance, a potter to throw – is undeniable. it is how we speak to the world. it is a creation, an invention of the heart and soul.

vince gill has had multiple number one hits. he is extraordinarily successful. yet, he is apparently just as disgruntled with the industry’s standard of payment to artists as little-ole-me. though i doubt it’s quite the same for him, it raises questions for me of the great whether-or-not.

whether-or-not to ever record new material, an expensive venture always.

whether-or-not i can ever squeeze more royalties out of my fifteen albums in the world streaming freely in rivers of computers and iphones and tablets and androids.

whether-or-not to pursue stage-performing ever again.

whether-or-not to keep writing.

whether-or-not there is relevancy.

or, since the world seems to value other noises above music – and i am incredulous and saddened about this – whether-or-not to point my imperative to creating some obnoxious noise app.

because farts make up to $10,000 a day.

sigh.

*****

download music from my little corner of iTUNES

listen on PANDORA radio

read DAVID’S thoughts this K.S. FRIDAY

WATERSHED from AS IT IS ©️ 2004 kerri sherwood


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poof. [flawed wednesday]

BMI music moves our world

“music moves our world.”  bmi’s tagline: “we celebrate your talent.  we value your music.  we champion your rights.”

i don’t blame bmi.  as an royalty organization, it is trying to keep up with an industry imploding on itself.  the very same opportunity to ‘get music out there’ using online platforms is what is destroying opportunity to make a living ‘getting music out there.’

as you might guess, i just received a bmi royalty statement.  the check, which will come later in the mail and stamped with a 55 cent first class stamp, will cost them more per penny paid for the stamp than i will receive per performance play of my music.

because i am a specific-detail kind of person, here are the details of that:  if you take my check of $71.57 and divide it by the (just shy of 100,000) performance plays this particular quarter, it amounts to an average of .00074 of a cent per performance play (you read that 7/ten-thousandths of a cent).  it you take a 55 cent stamp and divide it by the check, it is .00768 of a cent per penny of the cost of the stamp (you read that 7/thousandths).  that’s 10 times as much as i receive per play.

to cite some examples:  there were 7530 youtube views of my piece ‘last i saw you’.  the royalties i earned for that are 66 cents.  CENTS.  the piece ‘i didn’t know’ yielded 49,085 plays counted on a few digital music services, which averaged $.00025 of a cent.  that is 2/10-thousandths of a cent.  way to make a living.

i’m not really sure anymore why i’m telling you this, except for the big word “awareness”.  i think most people are not aware of the explosively-good-explosively-bad impact that all these music services have had on independent musicians.  headlining musicians and independent musicians – a schism of differences.  yet, i’m not a person with one or two albums, new to the industry, eager to do anything to ‘spread the word’.  i am an artist with fifteen albums, multiple singles, in the industry for decades and who did all the eager-stuff for many, many, many years.  and like you, i want to believe that all the time and energy and writing and practicing and recording and sacrifice and thought and perseverance and education and experience and drive and hard work i put in might yield something in return now – dividends – kind of like how a retirement works.

in these times of chaos – a pandemic, an uprising of protests striving for equity in race, in gender identification, in sexual orientation, in all manners of humanity – it seems that one of the most unifying calls is that of music.  music does move our world.

why, then, is this so inequitable for us?  because i don’t know about you, but there isn’t one bill in my bill folder that totals $71.57 over the course of a quarter.  dog food alone costs $73.16 for a quarter.  there isn’t a bill that is merely for $71.57 for a month.  not the phone bill, not the mortgage, not home insurance, not health insurance (don’tgetmestarted!), not the gas/electric bill, not student loans (again, don’tgetmestarted!), not car insurance, not groceries, not wifi-cable.  too much information, i suppose.

with thousands of cds in boxes in storage in the cds-have-gone-poof world, i wonder, as i have written and you have read before, where to go from here.  most professional careers keep building, arcing in some positive direction.  i try to remind myself that this music is played hundreds of thousands of times, millions of times a year.  i try to remind myself of all the times i have heard that some piece, some song, some album, some concert, some performance has resonated with someone, that it has given them a moment of reflection, of peace, that it has buoyed them.  i try not to be jaded by people who burn copies of cds for their friends or who change their email every three months to access apple music streaming for free.

but as i write checks or click ‘pay’ online for the accountant, the doctor, the mortgage, the water, the gas and electric, the health insurance, the phone bill, the wifi and cable, the car and home insurances, the student loans, the groceries, i wonder what would happen if somehow each of those things went poof and there were free ways to access all of them.

and yet, it’s true.  music moves our world.

read DAVID’S thoughts this FLAWED WEDNESDAY

? website box

 

 

 


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i didn’t know. [k.s. friday]

i didn't know song box

Screen Shot 2018-09-19 at 12.03.36 PM

yesterday, the senate passed the Music Modernization Act, a complex bill that is supposed to help songwriters in these days of streaming.  as quoted in one article questioning the feasibility of pushing through this bill as is:  “…niche labels and independent musicians face either a zero, or statistically insignificant, chance of a return on their investment through streaming. many report barely paying for a sandwich with their royalties.” (maria schneider, musicanswers.org) yes. creatives are still facing a grotesque misalignment of power and income despite an effort to supposedly be “helped”.

i didn’t know, back when i released my first album, that there would be another…and another…and another…

i didn’t know how vulnerable i would feel each time i released a collection of my soul, turned into tracks of music.

i didn’t know how grateful i would feel each time i stood on stage and spoke to an audience that was there to hear this music – my music.

i didn’t know how many stores, in the early days, would carry these cds (and cassette tapes, way back when), how many times i would be live on QVC-TV, how many radio interviews i would be relishing.

i didn’t know how humbling it would feel that many people would respond to something in my music, something would resonate with them, something would be healing or heartening or touch them.

i didn’t know, through the years, how many thousands of cds would sell, how many boxes i would carry, how many wholesale shows or retail shows i would be present at or how many phone calls i (or wonderful people who worked with me) would make or receive, taking and shipping orders.

i didn’t know that the BMI royalty statements i was getting earlier would soon decline as our world and the internet changed them drastically.  the one i got two days ago for a period of the year included 59,000 performance counts and a $47.47 check.  streaming has made it unnecessary to purchase a physical cd or even pay for and download an artist’s music and so i agree with the writer who said: “streaming revenue for most independent musicians doesn’t even amount to pocket lint.” (m.schneider)

i didn’t know that the yearning inside me to compose and record more music to be released on cds would be stymied by the cost vs earnings debacle that has been created by an industry that doesn’t lift up the independent, while the behemoths remain behemoth.

i didn’t know how sad it would make me.  i didn’t know how it would change me.  i didn’t know i would keep wondering ‘what next?’  i didn’t know i would be seeking answers to where i stand as a composer.  i didn’t know my piano would call from my studio and i would ignore it, feeling betrayed by a profession that should pay my bills like any other.

i just didn’t know.

purchase the physical cd THIS PART OF THE JOURNEY or purchase a download of I DIDN’T KNOW (track 4) on iTUNES or CDBaby

read DAVID’S thoughts on this K.S. FRIDAY

I DIDN’T KNOW from THIS PART OF THE JOURNEY ©️ 1998, 2000 kerri sherwood


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ks friday

jacketrightnowjpeg copy 2as much as i like black and white, NOTHING is really quite black and white.

we walked the tax stuffff into the accountant’s office this morning.  it’s been over 20 years that i have been keeping precise records for the company that is my recording label: sisu music productions inc.  this company (like me, like any of us) has seen its ebbs and flows through the years.  some of it was due to economy, some due to personal reasons, some due to technology and the internet changing every professional musician’s life, some due to the matter-of-fact financial challenges on any independent recording artist.

while i was compiling all the information this year, i had many conversations with d about how i was feeling.  at one point, he turned to me and said, “this is like reading your calendar at the end of the year, isn’t it?”  mmm.  yes.  a cruise through the year in my life as an artist with albums, an artist who has spent time on the radio, on stages, on wholesale show floors.  some years that ramble-through is exciting; some years that ramble-through is disappointing.  there is always back-story behind the activity, the sales, the decisions.  it’s not black and white.

i stand here in march, 23 years after the release of my first album, touching the very very black of my piano and the very very white of the scrap paper i use so often to write on, and look out ahead of me.  i wonder where – in this arena of my life, this heading, this column – i am going.  the view from here is foggy and unclear.  do i have albums to make?  stages to play on?  my end-game is different now – it has to be; i am 23 years older than i was back then – at the beginning.  i can only wonder if the music that is still a part of me, still inside me, never yet hitting anyone’s ears as a finished recording, will find its way, will find relevance, will lead me into the next.  it’s not black and white.

IT’S NOT BLACK & WHITE from the album RIGHT NOW track 4 – on iTUNES

IT’S NOT BLACK & WHITE from the album RIGHT NOW on CDBaby

PURCHASE THE PHYSICAL CD – RIGHT NOW

KS FRIDAY (KERRI SHERWOOD FRIDAY)

 

it's not b:w framed art copy

 

it's not black and white LEGGINGS copy 2

 

it's not b:w square pillow copy

read DAVID’S thoughts on IT’S NOT BLACK & WHITE

IT’S NOT BLACK & WHITE from the album RIGHT NOW ©️ 2010 kerri sherwood


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319,954. first quarter 2015.

Screen Shot 2015-09-22 at 5.12.43 PMbmi, one of the major music royalty companies, sent me a statement and a check which i opened today. happy to be a bmi artist, i was grateful to receive the check; i read it first, a natural human reaction. then i pulled up the statement.

my original music had 319,954 plays in the first quarter of 2015. that is: between radio, tv, internet, music program companies, my music has been spun over 319,000 times. in one quarter of a year. now…that sounds like a lot, doesn’t it. one of my big questions these days about my music is – is it relevant? well, apparently, it must be. and so this is reassuring.

now, you would think that would equate to a decent royalty check, the ability for an independent artist to make a living. this is what i made per spin (an average…i am a bit of a math geek)….are you ready? i made a whopping $00.00079 per play. that isn’t even NEAR a PENNY. so let’s see. that means that the total of 319,954 plays has NOT netted me enough to:

1. buy a decent basket of groceries
2. even pay half of my private health insurance premium
3. pay for my dog to have 3 months of heartworm preventative medication and flea and tick preventative medication
4. pay my one-month cell phone bill
5. contribute to half of the mortgage payment
6. pay the minimum payment on my master card bill
7. pay the amount of my monthly parent plus loans for my son’s college fees
8. pay an hour of an entertainment attorney’s time
etc etc etc

it would just cover the electric/gas bill.
it would pay for life insurance.
it would cover a month of car insurance.
it would cover the cat food.
it would cover the water bill.

but. it will not cover any combination of these bills. and, as i pointed out above, there are many it won’t cover at all.

and that brings me to value.

what is the value of music? and, if it is relevant, why is so little value placed on it? how many places have you been, events have you attended (weddings, funerals, dance parties…what would those be without music?), commercials you watched on tv, movies that inspired you, moved you, disturbed you – how would those be without a soundtrack? how many moments have you cherished that would have changed dramatically withOUT the music in that space of time? what does it do to your heart? and how can we place so little value on that?

there were a reported (mind you, this is what is reported, not what is the real total) 19,974 plays on the internet of my original music. this netted me (wait for it) a grand total of $3.61. yes, you read that right. $3.61. i could not even treat you and me to a starbucks for that. i couldn’t even get a happy meal for that. and yet, 19,974 people/entities listened to the music i conceived, wrote, recorded, paid for a recording engineer, mastering engineer, piano technician, miscellaneous equipment, yamaha had a piano delivered to the studio, purchased upc codes and copyrights, had a graphic designer design a cd format, ordered and paid for replicated cds and print art (jackets, tray cards), paid ups to ship boxes upon boxes to the office, paid for marketing materials, paid employees to market and distribute, drove thousands of miles and carried hundreds of pounds of boxes of cds to play concerts, perform at wholesale, retail shows and stores and do radio and tv interviews, uploaded over 200 tracks from 15 albums to itunes, and see that pieces have found their way onto the internet in ways i can’t put my finger on…..i needn’t go on….i’m sure you get the point…. in the days of physical cds and brick and mortar buildings, and even in the days of just itunes downloads that paid artists, there was a chance at treating you to BOTH a happy meal AND a starbucks. but now…..

and so. the music. it’s relevant. and it has value. but who is missing out in this equation??

a few weekends ago i performed for an important event. as with all work, it took preparation and commitment, practice and heart to make sure that my performance supported the event. after it was over, many people commented on how touched they were by this music. one gentleman asked me, “when you aren’t playing music, what do you really do?” really???

i am 56. there is a lot of music left in me to write, record, perform. how do i justify continuing to make this music when each piece that reaches the ears of another living soul pays me less than a penny? do i hope for sheer luck? for an overnight itunes download sensation? or a youtube that goes viral, heaping advertisers at my doorstep?

these are potent questions. what are the answers?

how can i (afford to) live and keep making music? how can i (afford to) live and not keep making music?raw-1

www.kerrisherwood.com

itunes: kerri sherwood